Original Formats. Global Impact.
Unscripted built for the now - and what’s next.
Format First Development
We craft unscripted formats from the ground up, designed to scale across platforms and territories.
Culture-Driven Storytelling
Our concepts reflect real cultural shifts, audience behavior, and trends that matter in today’s media landscape.
Global Market
Expertise
Built by industry veterans with experience launching hits across 100+ markets and international platforms.
Scalable Creative Strategy
Every show we develop is built to evolve, expand, and deliver long-term creative and commercial value.
Because Unscripted Deserves Better
Why We Exist
Too much unscripted TV recycles the same ideas. Loud Matter was built to change that. We create bold, original formats that reflect today’s passions, behaviors, and cultural shifts. Founded by veterans of NBCU, Disney, and global reality hits, our mission is simple: to move fast, think differently, and deliver shows that lead culture not follow it. If you're looking for something new, you're in the right place.
What We Do
We don’t chase trends we craft them. Our unscripted formats are built around emerging behaviors, global opportunity, and cultural insight. Whether it’s an emotionally charged competition, a genre-bending docu-series, or a travel format with edge, we design shows with long-term value for platforms, for audiences, and for brands.
We Build Formats That Stick.
Meet the Team
Decades of experience. Hundreds of unscripted credits. A proven track record of building global-format hits.
CEO & Co-Founder
Former NBCUniversal & Disney exec who built and scaled hit formats across TV, digital, and social (E! News, The Rundown, Daily Pop, Nightly Pop).
Combines creative vision with deep business and distribution expertise.
John Najarian
COO & Co-Founder
Former Head of Disney Asia and EVP at Disney/ABC Television.
Led global growth across 100+ markets.
Expert in operations, international strategy, and brand expansion.
Doug Miller
Head of Development & Production
Showrunner and producer behind MasterChef, American Idol, and Claim to Fame.
Over 100 global unscripted credits.
Known for building scalable, talent-led formats across genres.
Jonathon Ridgard
Looking for What’s Next?
We’re always exploring new partnerships and ideas. If you're ready to break the format and build something original, let’s connect.